A new public opinion survey shows that Americans now trust fundraisers more than used car salespeople.
The annual survey on professionals the public trust was conducted last month by the Center for Public Trust And Niceness. It found, that out of 100 professions, fundraisers rated higher than used car sales people for the first time in a decade.
“This is a major breakthrough. For the first time in a long time, we’ve scored higher than the guys who sell old, smelly cars. This is a testament to the professionalism of American fundraisers,” said Bo Snidely, CEO of The League of Fundraisers of America.
In the survey, fundraisers were rated 92. Used car salespeople came in at 93. Members of Congress came 94 and Rutabaga Farmers were 95. Convicted felons were 100. Once again, doctors were in the first spot, followed by Animals That Can Talk in second place and The Kardashian Family in third.
Last year, fundraisers were rated in the 97th spot, just above bankers.
This year saw a major drop in charity event planners and charity finance directors. Both dropped significantly to finish in the middle of the top 50. Congressional Lobbyists sky-rocketed from the 78th spot to 12th, thanks in part to a slick advertising campaign that featured attack ads aimed at other professions.
In written responses, fundraisers were noted to be “less icky” than morticians and substantially more trustworthy than convicted felons and people claiming to be aliens. People also noted that fundraisers appear to be well-groomed and did not “smell too bad.”
On the negative side, people commented that fundraisers are always asking people for money and were “slightly boring.”
“This just goes to show how significant fundraising has become in our society. I think America has really embraced the role of fundraising in a powerful new way,” said Snidely. “We’ve finally arrived.”
Snidely says the League is hoping to crack the 90 barrier next year with a new ad campaign aimed at reminding fundraisers across the country to be nice, at least during the survey period.
“I think next year we’ll make 89 or maybe even 85. We’re one fire,” he said. “There’s no stopping us now.”